The tolon logo is constructed using Futura Std Light typeface, using +50 letter tracking as shown belowaside. It should not be constructed by any other means. Preferably, the provided vector file should be used, and if the logo must be reconstructed using the typeface, the tracking and kerning values must match the original. Any other variant of the Futura Std typeface, or other typefaces in the Futura family must never be used.
The logo can be used at different scales, but its aspect ratio (the proportion of its width to its height) must never be changed. The correct aspect ratio can be verified from the perfect circularity of the two O letters in the logo. An incorrect aspect ratio will cause them to be elliptical. The logo must also never be used vertically or at an angle. The letterforms must never be outlined.
The logo must always be used in its pure form, never with any visual effect that will alter its appearance. It must also always be used as printed letterforms, never embossed or cut out.
Color use
The color of the logo is determined in accordance with these guidelines and constraints
of the medium it will be used in. On a white background, the color of the logo must
always be the cold gray defined by NCS™ S 7005-B20G.
For screen usage, the equivalent RGB code can be taken as R:56, G:63, B:70, or
#383F46 in CSS.
This color can also be used as the background color, in which case, the logo itself must be white.
On B&W prints or other monochromatic media, the logo and its background must be the darkest and lightest colors in the medium, never any shade or tint in between.
In color media, the logo must never be used in any color other than as specified in this guide. The only exception is monochrome media where color reproduction is irrelevant, in which case the previous rule must be followed. The logo or its background must never have any texture or gradient.
Placement
The logo must have a padding zone around itself, free of any other visual elements. This zone is constructed as shown, using the width of the T letterform in the logo.
The logo can be used in any one of the four corners of a rectangular page or screen. If the logo is in a corner, then the spacing between the closer two edges and the logo must exactly match the previous padding rule. If the logo is inside the page by more than the width of two N letterforms, then this rule can be ignored.
Gray strip
In corporate documents, unless impossible, the logo must be used inside a gray strip spanning the top or bottom edge of the page. The logo can be on either side of the gray strip.
The gray strip may also contain a page title or other titular detail. If used, such a title must be aligned to the opposite edge of the logo.
The padding rule must be followed in the gray strip as well, keeping the logo the exact width of the T letterform from the edges of the strip.
Color square
Where the gray strip is used, a color square may also be used if there is enough space. The color square is always used together with the logo, never by itself. It must be one of the colors defined belowaside.
The color square must touch the left or right edge of the gray strip. There must never be any space between the color square and the chosen side edge. The other three sides of the square must be encompassed by the gray strip.
The color square is an exact square, never a rectangle, at the exact height of the leterform T in the logo, and vertically aligned with it. It cannot be used in any other placement.
